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THE CHALLENGE
To find an email service provider that could create, manage and distribute their online event html emails to lists of over 70,000 emails on a monthly basis while providing expert email marketing guidance and support.
THE SOLUTION
- Provided the Informz Professional Services Team with a targeted permission-based list of email addresses to invite to the online seminar program
- Worked together with Professional Services liaison to review raw content for email correspondence including text, logos and overall graphic design
- The Informz Professional Services Team created branded Webinar series emails based on content received and massaged and proofed each email to correspond with eMarketing best practices prior to publication
- Following each Webinar series the Informz Team reviewed and monitored mailing report analytics
THE RESULT
- Provided a valuable and convenient continuing education service to interested parties in the form of online Webinars
- Saved time and resources by using Informz Professional Services Team to develop and distribute finished Webinar invites to clientele
- NASDAQ online seminar attendance exploded in size, reaching 300 attendees per seminar with rave reviews
- The online seminar program received recognition internally as a huge success and was recently featured at a Marketing Sherpa conference
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I can't say enough about The Professional Services Team at Informz. The service I receive is phenomenal; they are incredibly responsive and very affordable. They are a key factor in contributing to the huge success of our online seminar program."
Al Brinkman
Director, Equities Derivatives Marketing
NASDAQ
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