The Toronto Board of Trade is an organization with vision.  They know what they want for their organization and for their members, and they have the expertise to reach those goals.
 
When the Toronto Board of Trade began using Informz for in July 2005, one of their goals was to increase traffic of their members back to their website.  Among the many ideas to increase the drive to their website was a redesign of their Bulletin Board newsletter, sent to their members on a weekly basis to promote offerings, elicit feedback, provide news, and keep in touch with the constituents whom the Toronto Board of Trade represents.

Working with Informz to rebuild the look and format of their  Bulletin Board enewsletter, the Toronto Board of Trade launched their new campaign.  For the three months prior to the launch, traffic to their website was up an average of 30%.  In July, that number increased to 62%.  By the time the Toronto Board of Trade started refining their mailings and incorporating advanced email-marketing techniques, they were seeing more than a 100% increase in web traffic. 
 
Amanda Layton, Webmaster and eCommunications Specialist with the Toronto Board of Trade, attributes some of that success to Informz.  "We're the largest organization of its kind in Canada, with ten thousand members from every size and kind of business, so being able to target and segment with Informz allows us to get the most relevant information to each part of that diverse group.  It fits right in with our philosophy of M.A.T.H., which stands for putting Members At The Heart of everything we do."

What is noteworthy about the Toronto Board of Trade is that they are far from your typical "batch-and-blast" publisher.  They use the technology wisely. 

"The folks at the Toronto Board of Trade are amazing," said Shawn Merwin, eMarketing Advisor with Informz.  "We preach to our clients about the power of segmenting your list and carefully targeting content based on that segmentation.  The Board of Trade not only understand it, they live it.  They alter the position of their stories based on the location of the Board member.  They send special mailings to their youngest members to solidify their relationship for the long term.  It is a beautiful thing to watch."

Monthly Visitor Tracking - www.bot.com
Year-Over-Year Comparison
March 2006

                              *Informz Integration