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THE CHALLENGE
- To send targeted and relevant emails to different audiences
- To work with a company that will integrate with their iMIS database
- To create customized targeted messages while increasing their member base
THE SOLUTION
- Purchased Informz for iMIS
- Targeted viewers with separate mailing campaigns to reach out to specfic groups
- Worked hands on with personal eMarketing Advisor to help aid eMarketing campaign, i.e. troubleshooting, notification of new applications/tools, assessibility, and responded to client needs
THE RESULT
- Enhanced relationship with members, and created a continual reinforcement of the FSI brand
- Used tracking capabilities to further deliniate their target audiences and to see what interested readers
- Grew from 3,500 members to nearly 8,000 in less than a year due to better communication through Informz
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From the first day I started my new job at FSI, I was instantly impressed with Informz. They recognize that every organization has unique email marketing needs. Their technology platform empowers us with the latest technology, superior deliverability, and detailed reporting and tracking. In addition, Informz provides best practice training, consulting services, responsive support and a secure and reliable infrastructure."
Amy DeFaveri
Financial Services Institute
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