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THE CHALLENGE
- Needed a sophisticated way to leverage their digital edition for the greatest return
- To use an email Marketing vendor that was BPA auditing compliant
- Automate the sending of their digital edition to their ever growing number of subscribers
- To promote a consistent brand while delivering the current issue
- Proof of receipt of their digital editions
- To send email notifications with a link to their digital edition magazine and ensure deliverability of these emails
- Leverage word of mouth and expand readership
THE SOLUTION
- Implemented user friendly Informz & Olive Software with real time reporting and deliverability assurance
- Created simple, yet effective email templates for immediate delivery of their digital editions
- Monitored receipt with Informz real time reporting
- Followed up on their viral marketing leads to gain new subscribers
THE RESULT
- Only took minutes to create their emails
- Received delivery rates of ~99%
- Able to obtain open and click through rates, re-send to soft bounces and follow-up with subscribers who have changed their email address
- Increased their subscriber base by 50%
- Were BPA auditing compliant due to Informz SMTP log automation
- Subscribers had a positive experience when receiving emails from Lubes & Greases
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It takes only a few minutes to publish the link to our digital edition, and the clear reports help us keep our subscriber information up-to-date. The circulation audit trail that Informz maintains keeps us in compliance with BPA International, our circulation auditors. I am impressed and pleased with Informz' responsiveness to our questions, and I am very pleased with our excellent delivery rates using Informz."
Nancy DeMarco
Lubes and Greases Publishing
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