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THE CHALLENGE
- To make email marketing part of their Marketing communication plan
- Eliminate the need to ask database manager to run queries for their email lists
- To promote their events to the right members
THE SOLUTION
- Purchased Informz for iMIS with surveys
- Queried their iMIS database through Informz for iMIS to send very targeted emails
- Sent regular emails to their members, including their eKidney enewsletter, fundraising solicitation emails and event promotions
THE RESULT
- Significantly increased the number of people they send their email communications to since now their lists are easily accessible, i.e. their Holiday email was sent in the prior year to 4,000 members, while this year it was sent to 40,000 members
- National Kidney Foundation Staff is thrilled with the results and amazed at how easy it is to send targeted emails to their members
- Increased their eMarketing initiatives due to the instant success of their campaigns
- Received a 300% increase in the number of fundraising gifts received over prior year due to targeted fundraising solicitation emails
- Received significantly more interest and registration for their events since they have been using email promotion
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We are very satisfied with Informz as our eMarketing vendor, their staff is very helpful and resourceful which makes our lives easier."
Anthony Della Camera
Web Services Director
National Kidney Foundation
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