THE CHALLENGE

• Reduce the production time and costs of marketing materials
• Send emails that are targeted to their members' interests
• Eliminate the high-cost third-party email vendor that was sending their "blast emails"
• Eliminate staff assumptions about member preference/interest and replace with real-time metrics
• Quickly mobilize their grassroots membership base when needed for Government Affairs matters that require immediate member action

THE SOLUTION

• Implemented Informz for iMIS, giving SPI easy, full access to their database to send targeted, personalized emails
• Sent regular mailings; weekly newsletter and event notifications
• Sent out focused Government Affairs alerts via Informz rather then fax, mail or blanket blast emails
• Started to study the reporting from their mailings to make relevant association decisions

• Informz has become the main driving force in how they communicate with their members

• Reduced the production time of a marketing piece from 3-4 weeks to less than 24 hours
• Within hours they see feedback from their emails via the mailing activity report
• Received open rates of 50% when they target and focus their email communications
• Staff now has data to support recommendations and proposals for member activities and actions
• Top Executives review the mailing activity report to make organizational decisions
• Response metrics have been used to support legislative positions before Congress, i.e., "75% of our members support this bill."
• Significantly reduced their direct mail quantity and costs