Take the 10 minute tour »  Watch our 30 minute demo »  Client success of the month »

Get More Targeted

Informz is Integrated With Your iMIS Database

Informz is the ONLY email marketing service that is integrated with iMIS and approved by ASI. Informz and ASI are partners and work together to insure that Informz for iMIS works on all versions of iMIS as they are released - the upgrade path is not interrupted.

Integration Overview:

• You can use real-time profile, demographic, and activity data from iMIS to target emails in Informz and segment mailing results. You can even use own SQL views and ad hoc queries from any table in the database.
• Informz sends bad email addresses and bounced email as well as unsubscribe back to iMIS.
• Mailing and Survey activity can be written back to iMIS on a per mailing basis.
• Emails can be sent from Informz as a result of any actions that occur within your iMIS database in the form of triggered mailings.

How It Works:

• Since all relevant donor profile and activity information in iMIS will be available in Informz for targeting emails, the user can run "database queries" in Informz and store them in the interface for use again or modifying. These "queries" are who you are sending your emails to.
• When you go to create a "query," Informz syncs with the user's iMIS database and depending on the fields selected, additional options will appear. The user can then refine targeting, by selecting different criteria.
• Informz enables users to send emails based on any combination of iMIS information. These groups are called Target Groups- they are like filters for sending the right message to the right people. The user can send entire emails to Target Groups or just target certain sections of a newsletter, for example to a specific Target Group.
  • Here's an example: Because the historical data stored in iMIS is available, the user can create specific target groups based on past behavior, like attended an event or donated money in the past 3 months.
• Moreover, you can create groups based on high level personalization, for example, people who have donated within a certain range or people from a certain domain or company name. All of this is available to the user with just a few simple clicks.