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Big Picture Guidance
Your eMarketing Advisor
Informz is a client-focused company, dedicated to your success. To help you succeed, from idea through implementation, Informz assigns each client a professional eMarketing Advisor- an industry-focused marketing specialist. Experts in non-profit management, information technology, higher education, business, publishing, strategic communications and more, eMarketing Advisors provide you with the education, tools and support you need to maximize your email-marketing experience.
Your personal email trainer and coach
Your eMarketing Advisor is your source for Informz technical support and email-marketing advice. eMarketing Advisor Benefits:
- One point of contact: Regardless of your question or concern, your eMarketing Advisor is available to help. They know you, your company, your goals, and needs, and can assist you with specific marketing strategies, technical support, results analysis, and more.
- Easy, direct communication: Whether by phone or email, contact your eMarketing Advisor directly as needed. No automated phone systems, no tech-support queues, no lengthy delays.
- Proactive collaboration: Your eMarketing Advisor is a true professional partner. Providing expert email-marketing advice that ensures your best possible response rates, your Advisor's goal is to improve your marketing through proactive, proven strategies.
- Insight and understanding: Many of our Advisors are former Informz clients. With their intimate knowledge and direct experience, they are uniquely positioned to provide you with valuable insight as to the best strategies for email-campaign success.
Key to your eMarketing success
Implementation Services
Your Advisor handles account setup and training, including the implementation of your newsletter template design, import of subscribers, creation of subscription forms, and more. Additionally, your Advisor helps you to send out your first mailing and reviews post-mailing metrics with you. This provides you with valuable insight for future email strategies.
Ongoing Support & Guidance
To ensure success of your eMarketing efforts, your Advisor assists you with everything from day-to-day technical support, to helping you understand the full breadth of reporting and analytics, to offering suggestions for better open rates, and more. In addition, your Advisor works with the ISP Relations Team to mediate any delivery issues or concerns that may arise with your account.
Managed Services
If you prefer to outsource your email-marketing campaigns, your Advisor manages the entire program. This includes the creation of an effective template that complements the corporate identity and marketing objectives, import and management of subscriber data, submission of e-newsletters, and development of comprehensive reports and analytics after each mailing.
Personal Training at Your Fingertips
You can call your Advisor directly for technical support and eMarketing consultation. Each Advisor’s contact information is available to you directly online. On the Informz interface, you'll see whether they’re available ("online") or occupied ("offline"), and who to contact during their absence. In addition to your Advisor, you also have 24x7 access to Informz extensive online help system.