Marketing Manager
BASIC PURPOSE
Informz is looking for a dynamic, highly motivated, experienced Marketing Manager
to create and implement marketing strategies, plans and campaigns.
Primary strategic responsibilities include leading projects surrounding market
exploration, product positioning, competitive strategy, market research, promotion,
and launch planning. Primary tactical responsibilities include creation, implementation,
and production of high quality marketing materials.
The ideal candidate will be someone who works well both individually and as
part of a team, and is highly results-driven. This position requires a hands-on,
creative individual with experience implementing effective marketing campaigns
and compelling communications.
Essential Duties and Responsibilities
- Possess vision and insight to identify and pursue opportunities in new and
existing
markets
- Perform market, client and competitive analysis
- Develop and execute marketing plans that support strategic initiatives; including
branding, positioning, and key message development geared toward
customer
acquisition and growth
- Drive the brand strategy of Informz
- Efficiently create and produce marketing materials including: concept, design,
layout,
graphics, and text for both print and electronic media
- Responsible for website content and administration, including website analytics
and
search engine optimization
- Identify and secure speaking opportunities and events for sponsorship
- Create and produce content and materials for use in external presentations
- Develop and measure product launch campaigns to prospects and existing clients
- Fosters positive working relationship with marketing counterpart at partner
organizations
- Manage projects against budget
- Measure and report on return on investment for various marketing activities
Education and
Work Experience
Minimum of 5 years of experience working in a marketing capacity
BS or MS degree in Marketing, Communications or Business Administration
Specialized Knowledge
and Skills
Experience in leading creative marketing efforts and budgets for marketing initiatives
Knowledge of corporate branding principles and practices
Strong interpersonal, written and oral communication skills
Detail-oriented with excellent initiative, execution and follow-through
Ability to work within deadlines while producing quality, professional work
Technology and SAAS marketing experience preferred
Equipment Applications
Fluency with MS Office suite. HTML and CSS experience
Proficiency with design tools; image editing, desktop publishing, web design
and layout
Work Environment
and Physical Demands
General office environment. Some stress may occur at times. Some travel required.
BENEFITS
Health, Dental and Vision Insurance
401K
Vacation
eMarketing Advisor
BASIC PURPOSE
Advise a number of existing and new clients on effective and strategic
eMarketing.
Essential Duties and Responsibilities
Maintenance of revenue stream with existing clients
Maintenance and development of client relationships
Recognition of cross-selling and up-selling opportunities
Train new and existing clients to use product and services
Conduct live and Web conferencing demonstrations of product
Coordinate new account transition from sales
Develop internal relationships to manage all aspects of client business
Assist the client in functions that will add to the value of products and
services
Education and Work Experience
Experience in an Account Management role
BA or BS Degree required
Specialized Knowledge and Skills
Strong interpersonal skills
Strong writing and communication skills
Excellent presentation skills
Excellent written and oral communication skills
Equipment Applications
PC proficiency is a must, MS Office, basic html and highly proficient Internet
skills. Adobe PhotoShop is a plus.
Work Environment and Physical Demands
General office environment. Some stress may occur at times. Some travel
required.
BENEFITS
Health, Dental and Vision Insurance
401K
Vacation
Software Developer
BASIC PURPOSE
The Software Developer role creates new software while working as part of a team.
Essential Duties and Responsibilities
Follow the Software Development Lifecycle
Assist in the development of software specifications and designs
Develop new software according to designs
EDUCATION AND WORK EXPERIENCE
5+ years of progressively responsible software development experience
Experience in participating in/leading cross-departmental projects and projects
management experience
Experience in a highly structured Software Development Lifecycle environments
Technical skills include: SQL, Java, .NET or Vbscript.
Bachelor’s Degree in Computer Science, Mathematics or related technical field.
Marketing Intern
BASIC PURPOSE
Supports Marketing, including Web, initiatives for Informz's Marketing
department. This job will provide a Marketing student vast experience in working
for a fast-growing software eMarketing solutions company, the student will
receive a plethora of Marketing experience ranging from traditional Marketing
tactics such as tradeshows to the latest eMarketing initiatives that companies
are now incorporating into their Marketing plans, like online events and email
Marketing communications. This intern will also work with Sales in supporting
them in any Marketing support they may require. Additionally, this intern will
gain a glimpse of Account Management experience giving them exposure to other
Marketing Professionals in the field.
Essential Duties and Responsibilities
Prepare Marketing materials for tradeshows and conferences
Compile Sales kits and fulfillment packs
Ensure PowerPoint presentations are consistent and in accordance to Corporate
Branding
Compile Competitive Intelligence documents
Research tradeshows, conferences and speaking engagement opportunities
Update Marketing project schedule
Update Sales Portal with new event information via a Content Management system
Provide marketing support to clients
Compile training materials for clients
Other Marketing support activities
EDUCATION AND WORK EXPERIENCE
Pursuing a Bachelor's degree in Marketing or Business related field. Work
experience in Marketing is a plus.
Specialized Knowledge and Skills
Ability to handle multiple projects at once successfully. Excellent time
management, communication, decision-making, human relations, innovative
thinking, and organization skills are required.
EQUIPMENT APPLICATIONS
PC proficiency is a must, MS Office, basic html and must be Web savvy. Adobe
PhotoShop is a plus.
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