The BIG Campaign

This Professional Service Solution taps the expertise of Informz to manage the eMarketing for a large sales promotion, fundraising campaign, membership drives or whatever big campaign you need to implement.

Purpose and Goals

The first step is to discuss the purpose and goals of the big campaign. How will you judge the success of the campaign? What deliverables do you need out of the campaign?

Reinforced Marketing

We discuss what else you are doing in your other channels. How can eMarketing dovetail into your other marketing? What changes to your other marketing could help reinforce eMarketing?

Technology and Tactics

Informz makes recommendations for the types of technology to use and how they can best be employed. This could include email marketing that links to streaming video web sites. It could include mobile marketing calls-to-actions in your print advertising.

We analyze your best options and make our recommendations based on the marketing goals, not the latest technology craze.

Element Creation

After the plan has been made and approved, Informz creates all of the elements for the campaign, keeping you informed on the progress. You will have complete creative control over every item.

Execution

Once the campaign is started, Informz keeps you in the loop with regular reporting. This enables you to adjust your campaign as needed.

Post Campaign

We deliver a post-campaign report plus any other agreed-to deliverables at the end of the campaign. This meeting is the best way to improve your future campaign results.